Why Nonprofits Love This Guide
A ready-to-follow roadmap.
You get a complete month-by-month plan from August through January, so you always know what to do next—no guesswork required.
A donor strategy that raises more.
We show you the gratitude-first approach that helped organizations grow online revenue by up to 41% and increase existing donor revenue by 21%.
A calmer year-end, on a small-team budget.
You'll set your campaign up early and let automation carry the load, so the busiest months feel relaxing instead of stressful.
Stand out from the crowd this giving season
Supporters are bombarded with requests during the holiday season. Most organizations send the same generic appeals, but this Guide helps you stand out. You'll build relationships with your donors well before the holiday rush—through emails, welcome journeys, social media, direct mail, voice messages, and personalized videos that make each supporter feel genuinely valued and seen. By the time December arrives, your donors won't give out of obligation. They'll give because they feel deeply connected to your mission. And the best part? It will have been drafted and scheduled in advance so you're not working through the holidays.
What's Inside
This guide walks you through our complete 7-part plan for year-end giving success, with clear action steps for every month. Parts 1-3 get set up before November, so they run automatically. Parts 4-7 focus on gratitude as gifts come in.
Email Campaign
Your main strategy. Build Giving Tuesday and year-end email content that inspires giving, sent at the times studies show work best.
Social Media Campaign
Mirror your email messaging with more frequent posts, live sessions, and optional ads to reach more supporters.
Direct Mail Campaign
Plan ahead with printers and apply for nonprofit USPS pricing so your mailer lands well before the holidays.
Welcome Journeys
Warmly greet new donors with an automated sequence that goes beyond the standard receipt.
Phone Calls
Let supporters hear your gratitude in your voice, with personal calls or easy pre-recorded voicemails.
Handwritten Cards
Send gratitude-only cards that make donors feel truly seen.
Personalized Videos
Record simple, heartfelt thank-you videos that deepen donor relationships.
Why We Created This Guide
We've worked with nonprofits just like yours: organizations that were tired of the year-end fundraising pressure and wanted a better way. We noticed that the most successful organizations weren't doing anything magical. They simply started planning earlier and reached their supporters through the channels where they actually spend their time. So we mapped out exactly what they were doing month-by-month, channel-by-channel, and turned it into a plan you can follow and implement easily. Our goal? For you to spend the last months of the year engaging with your donors and celebrating your success, rather than rushing to hit deadlines.
What People Are Saying
Organizations using this strategy report stronger donor engagement, higher holiday giving, and less stress during the busiest season of the year.
Working with The Purpose Collective was the perfect solution to expanding the capacity of our anti-trafficking nonprofit's communications and fundraising efforts. Their work led to real success across our end-of-year giving campaigns and more.
Laboratory to Combat Human Trafficking
This is your year to do year-end differently
You don't need a big team or a big budget to raise more this holiday giving season. You just need a clear path, and the willingness to start early. With our plan you'll get the same strategy that helped nonprofits like yours raise more, stress less, and build deeper connections with their supporters—all before December even begins.
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